A Study on the Role of the Media and Its Effects on the Identity of Muslims (Part 54)
Media is the Most Important Tool of Cultural Invasion
Media is the most important and fundamental tool for realizing cultural invasion, destroying other cultures, and replacing one’s own culture. No tool can be as effective as the media in this regard, because it is both vast and knows no borders, reaching a very large audience. That is why arrogant powers maximally exploit media tools to achieve their sinister goals of self-governance and cultural invasion; with their media giants, they seek to transform other cultures and replace them with their own.
In today’s world, media is in the hands of global powers as the most powerful tool for propaganda. Accordingly, it plays a decisive role in culture-building, and through it, religion-based culture can be promoted and institutionalized in society. This media usage can be the most important means for cultural invasion, enabling irreligious and materialistic individuals to secure their goals and interests.
Today, media significantly influences thought, culture, behavior, and, in fact, the cultural identity of people. It plays a decisive role in their policies and methods. The media can effectively improve the living conditions of individuals; they can foster world peace and security; they can promote morality and spirituality among people, ultimately contributing to their happiness. Conversely, the media can also incite devastating wars; they can propagate harmful habits, customs, and behaviors; they can deprive nations of their human and national identities; and they can revive feelings of discrimination among people.
Meanwhile, alongside the strong fluctuations of positive and negative influences, the media—particularly television—are among the most important social institutions that play a fundamental role in the transmission of cultural and social heritage and values. In this current era, referred to as the era of information and new technologies, the media inject new cultural and social patterns into societies through their functions and by using new information methods, ultimately replacing traditional cultural and social values and acting as agents of change and transformation in the values, norms, and cultural patterns of societies. Therefore, the media play a crucial role in globalization and serve as one of the main agents of the globalization of cultures.
The profound point in the globalization of cultures is the transfer of norms and values, which manifests in the outward patterns of culture. The media represent one of the major forms of culture and act as agents of cultural transmission. Thus, paying attention to the functions of the media in each country is of great importance; measures must be implemented by formulating effective strategies in crafting media programs to protect against the threats of globalization and to leverage its strengths.
Therefore, the media play an important, decisive, and driving role in advancing cultural invasion; indeed, in the current era, it is considered the most important tool of cultural invasion.
By admin2
